copywriting & website creation
WRITTEN AND VISUAL BRAND BUILDING
OUR TEAM HAS EXTENSIVE COPYWRITING EXPERIENCE ACROSS DIGITAL AND OOH TOUCH POINTS, COVERING ALL KINDS OF BRAND COMMUNICATIONS.
At Lure, we know how to use words to hook your target audience. Our experience cover all areas of copywriting, including but not limited to: content writing, social media captions, e-commerce product descriptions, technical writing, and SEO writing.
We write for every platform and any channel. Although we’re a digital-led agency, we also love writing for print materials. Our approach will be guided by your medium of choice, while still maintaining consistency of brand voice.
WHAT’S COVERED IN OUR COPYWRITING SERVICE?
Good copy should sound like your brand, make sense to your audience and, most importantly, have a job to do. We write across a wide range of digital and business touchpoints, whether you need a few key pages sharpened up or an entire brand’s worth of words developed from scratch.
Our copywriting services can include:
Website landing pages including SEO-ready content
Product descriptions and E-commerce writing
Blog and article writing
Campaign messaging and concepts
Advertising copy for Meta Ads
Social media copy including post captions
Email marketing
Company communications including internal documentation, presentations, brochures and more
WE CAN BUILD BASIC BUT BEAUTIFUL, FUNCTIONAL SQUARESPACE WEBSITES FOR THE PROFESSIONAL SERVICES INDUSTRY.
We handle handling everything from the copy to the site structure and page layouts. Our service is designed for professional service providers requiring basic website design elements — think clean page layouts, text and image sections, contact forms, galleries, buttons and other standard functionality. It’s best suited to businesses looking for a polished, informative website rather than complex custom development, advanced integrations or highly technical functionality.
WHAT’S INVOLVED IN A SQUARESPACE WEBSITE BUILD?
SITE MAP AND STRUCTURE
A well-organised site map is designed to streamline the user experience. This just means finding the best pathways that guide visitors to key information. With the right site structure, your website not only looks professional but performs better, driving more traffic and conversions.
PAGE LAYOUT AND DESIGN ELEMENTS
A website is your brand’s virtual home, and should always reflect your identity. We’ll curate the look and feel of every page including colour schemes, typography, text placement, and imagery.
Squarespace doesn’t require coding for website builds. This makes our service a more cost-effective and time-efficient process than engaging a technical designer. It also ensures the ongoing benefit of easy management in the back-end. Once your website is live, it’s easy for you to make updates and changes.
If you’re looking for affordable website development with beautiful results, it’s the perfect choice.
COPYWRITING AND EDITING
Our copywriters live for this. They’ll get to work on generating unique written content for your site, staying true to your tone of voice.
got questions? we’ve got answers.
WHY CAN’T I JUST USE AI TO WRITE MY COPY?
1
There’s a big difference between generating words and knowing what the right words are.
AI can be a great tool for brainstorming, research, and those what’s that word again? moments. But good copywriting requires more than a prompt. It means understanding your audience, your competitors, your brand voice, your commercial goals and what you actually need someone to think, feel or do after reading.
Then comes the editing. If writing isn’t your strength, it can be difficult to recognise when AI-generated copy is generic, repetitive, inaccurate or simply not good.
In general, marketers are combining AI (where it’s useful) with human strategy, ingenuity, professional experience, and a genuine understanding of your business to create copy that sounds like you — and that doesn’t sound like everyone else using the same tools.
And yes, we just used an em dash. Not because AI wrote this, but because we were actually paying attention back in high school English.
WHY SQUARESPACE? CAN YOU BUILD MY SITE ON ANOTHER PLATFORM?
2
We use Squarespace as it’s incredibly user-friendly. Not only does it make the build quicker and cheaper for you; it’s super easy to make changes to your site in future, which is a necessity if you update it regularly.
With other platforms or custom code, you’ll likely have to get your developer to make the changes for you. This can get expensive, especially if you’re trying to succeed with SEO, which requires that you regularly update and upload content for the best results.
Other benefits are great analytics and data tracking as well as integrations with other apps, including your email marketing and CRM software to track customer behaviour and other important metrics.