meta advertising
TARGETED ADVERTISING ON INSTAGRAM AND FACEBOOK
META ADVERTISING INVOLVES PAYING TO PLACE ADS ACROSS FACEBOOK AND INSTAGRAM, USING META’S AUDIENCE DATA AND ADVERTISING TECHNOLOGY TO REACH THE PEOPLE MOST LIKELY TO BE INTERESTED IN YOUR PRODUCTS OR SERVICES.
Get your brand in front of new audiences, reconnect with people who have already shown interest, and turn that attention into meaningful actions. We can optimise campaigns for website visits, service enquiries, Instagram followers or product sales depending on your goals. One of our clients received almost 2OOO project enquiries last year from our Meta ads alone. For another, our Meta ads are generating over 2Ox their advertising spend every month — and growing.
We handle everything from campaign strategy and set-up to budget allocation, producing the ad creative, copywriting, and ongoing management with regular performance reports. If you don’t have content to use for ads, we can also add-on photo or video production to our service.
CURRENTLY RUNNING ADS WITH LIMITED SUCCESS? AFRAID OF COMMITMENT TO AN AGENCY? GET A FREE AUDIT FROM OUR TEAM WHILE YOU DECIDE WHAT TO DO NEXT. WE’LL GIVE YOU A REPORT ON HOW TO OPTIMISE YOUR CAMPAIGNS — WHETHER YOU HIRE US OR NOT. NO CATCH! WE LIVE TO SERVE.
META AD CAMPAIGN STRUCTURE
Meta campaigns can be built around different business goals, depending on what you want your advertising to achieve. This could include driving website traffic, generating form submissions, increasing online sales, or building brand awareness and growing your audience on social media.
We structure your campaigns around the objectives that matter most to your business, using different audience targeting, budget allocation, and creative approaches where needed.
Choosing the right campaign objective and structure also helps Meta understand the action we want people to take. This gives its algorithm the right signals to optimise delivery towards users who are more likely to complete that action.
As campaigns gather data, we continually refine the structure, creative and ad spend based on what’s generating the strongest results.
META AD AUDIENCE TARGETING
There are a few different ways we can segment your audience. We might target certain interests and demographics, or create lookalike audiences comprising users who are similar to your pre-existing customer base. We’ll also be able to target users who’ve already engaged with your website or socials, including those who’ve made a purchase in the past.
The best practice on Meta is constantly changing, and in the last year we’ve seen new audience targeting standards come into effect — especially as Meta is evolving its advanced AI machine learning. We make sure to keep up to date with the latest updates and changes by regularly touching base with the Meta-verse and other advertising experts in our network.
META AD CREATIVE DEVELOPMENT
A paid ad consists of creative and copy. Creative refers to the look and format of the post, whether it’s a video, image, carousel, infographic and so on. Ads will also incorporate a caption, which is the copywriting element.
We work with your existing asset library; but if you need some new photos or videos created, we have content production services on standby.
Good creative will:
Focus on why people love your brand, product or services
Have a clear purpose, whether that’s building awareness, generating interest or driving action
Showcase your point of difference
Communicate the key message quickly and clearly
Give people a reason to stop scrolling and pay attention
Feel native to the platform while remaining recognisable as your brand
Be varied enough to test different messages, formats and creative angles
Evolve based on performance, doubling down on what works and experimenting with what doesn’t
RESULTS
-
![meta ads results]()
CLIENT 1
E-COMMERCE FASHION RETAILER
One of our e-commerce clients recently achieved a monthly ROAS of 28 — meaning for every $1 spent on Meta Ads, the campaign generated $28 in attributed revenue. For context, a ROAS of 4 is considered a reasonable benchmark. Pretty chuffed. -
![]()
CLIENT 2
BUILDING MATERIAL SUPPLIER - USA
Our lead campaigns have been directly responsible for increasing website submissions from an average of between 1O and 2O a month to over 15O a month. -
![]()
CLIENT 3
E-COMMERCE RETAILER
Within their first month with us, this client achieved a 5-6x ROAS.
-
![]()
CLIENT 4
SURFACE INSTALLER - VICTORIA
For this Victorian rendering company, our ads generated 1O4 project leads at just $8.92 per lead. A single converted lead can turn into a project worth thousands in revenue.
got questions? we’ve got answers.
WHAT ARE THE BENEFITS OF PAID META ADVERTISING VS. ORGANIC SOCIAL MEDIA?
1
Compared to organic social media, paid advertising via Meta Ads Manager gives you greater control over who sees your content, how widely it’s distributed and what you want it to achieve. While organic content is important for building your brand and engaging your existing community, paid campaigns allow you to actively reach beyond your current audience.
Key advantages include:
Greater reach
Targeted distribution to audience demographics
Goal-driven campaigns optimised for outcomes such as leads, sales, traffic or awareness
Faster scalability
Retargeting people who have previously visited, engaged or purchased
Measurable performance with detailed data on spend, actions and ROI
More control over budget and where your marketing dollars are allocated
Creative testing to identify the messages, formats and content that drive the strongest response
People often ask us about Instagram’s boosting feature. Boosting organic posts can be a useful way to extend the reach of content that’s already performing well, particularly when the goal is awareness or engagement. However, a structured Meta Ads campaign gives us significantly more control over targeting, objectives, budgets, retargeting and optimisation — making it better suited to driving measurable conversions such as leads and sales.
WHEN CAN I EXPECT TO SEE RESULTS?
2
Meta Ads can be a quicker win than channels like SEO, with campaigns able to start generating traffic, leads or sales almost immediately after launch. However, strong performance usually comes from giving Meta time to learn and optimise.
The first two weeks are best viewed as a learning period, rather than an indication of long-term performance. Meta Ads are all about testing, testing, testing. The algorithm needs time to gather data to understand which audiences and creatives are most likely to drive results, while conversions can also take time to be attributed back to individual ads.
From day one, we monitor campaigns daily and analyse performance down to the ad level, looking for opportunities to refine targeting, budgets, messaging and creative. As more data becomes available, we can identify what’s working, reduce spend on what isn’t, and build towards consistent performance over time.
HOW MUCH DO YOU CHARGE FOR META ADS MANAGEMENT?
3
As your ad spend increases, so does the level of work dedicated to maximizing your results. Our pricing is scaled to reflect this.
Why? A larger budget requires one or all of the following: more campaigns, more creatives, or more audience segments.
But you don’t need a huge budget, and we always welcome you to start small — that’s actually our specialty. With the right campaign structure, targeting and creative, we can make that budget work hard.