EMAIL MARKETING

Despite the fact that people love circulating the myth that email is dead, electronic direct mail (EDM) marketing is one of the most effective digital marketing strategies. Communicating targeted messages to audience groups via email is one of the most direct and cost-effective methods for brands to reach out to their customers.

Find out how we use email marketing to build relationships, promote products and services, drive engagement, and generate conversions.

Subscriber Lists

Building a subscriber data base involves using other digital marketing strategies to obtain permission from individuals to send them emails. This means offering incentives via your website or social media such as discounts, exclusive content, or newsletters in exchange for their email addresses. We’ll make sure to comply with data protection regulations, and provide an easy opt-in and opt-out process.

Campaign Strategy & Schedule

We’ll analyse your goals to plan and schedule the right email campaigns. Email marketing involves various types of campaigns each with their own strategies to engage and communicate with your audience. Some of most common are: Welcome Emails, Newsletters, Promotional Messages, Post-Purchase Emails, Surveys & Feedback Requests, Abandoned Cart Emails, and Seasonal Campaigns.

Content

The anatomy of an email involves a compelling subject line, useful pre-header, concise and clear body copy, visually appealing designs, and a responsive layout.

One thing that all engaging email campaigns have in common is a personalised, relevant message that considers the audience and marketing goals. For example, a welcome email will differ from a post-purchase message.

Each email should contain a strong call-to-action (CTA) to encourage user interaction. Interactions include following your social media, purchasing a product, or engaging with an exclusive offer.

Basic Layout

Our template softwares of choice are MailChimp and Klaviyo, where there are hundreds of design templates to work with. We can edit everything from the text block placement to imagery and graphic elements to craft visually effective emails.

FAQ

  • EDM Marketing is an important tool for creating interest, building loyalty, and maintaining outreach.

    It allows you to consistently and directly connect to audiences at every step of the customer journey, including generating leads with new subscribers, turning those leads into sales, and re-marketing post-purchase.

    It’s also a fast way for you to release information about new products and promotions to thousands of users, all at once.

    Better yet, there are more possibilities for automation and customisation than with other strategies. You can schedule emails at certain times and send personalised messages to specific audience segments.

  • Common challenges include deliverability issues (such as incorrect email addresses), spam complaints, and maintaining an active email list. Measures we take to avoid these problems are ensuring your email marketing stays compliant with regulations, regularly cleaning your email list, and of course using our expert knowledge in EDM marketing to optimise open rates.

    Another important measure to take is to use double opt-ins to ensure the quality of your subscribers. A double opt-in is where subscribers have to authenticate their sign-up via a confirmation email before their subscription becomes active. It’s designed to reduce the risk of being labelled spam and ensure the interest level of the user.

  • We can be flexible with our packages, starting with a fixed price of per email if you’re only looking for us to create one or two a month

    Alternatively, we can discuss an ongoing monthly fee for us to create and manage multiple campaigns per month, including seasonal and promotional messaging.

    We suggest a regular schedule of two newsletters a month, along with optimised templates for the most essential automated series; welcome emails, abandoned cart emails, and post-purchase flows.