SEO SERVICES
SEO stands for Search Engine Optimisation — the process of increasing the visitors to your website by ranking highly on a search engine results page for terms that are relevant to your target audience. And by search engine, we really mean Google, which boasts a majority of the global search engine market. Below is an outline of the services included in our SEO packages.
Website Audit Content & Technical Analysis
An SEO website audit will help us discover opportunities to create better leads from your website. We’ll analyse the quality and performance of your website as per SEO best practice. This takes place over one month and results in a detailed report identifying the opportunities to improve your SEO with actionable recommendations (either for your team or ours).
The main areas of focus are your website’s technical health, the site map, and the written content. We’ll look at factors such as your organic keyword ranking, page structure, and any error messages to find the best way forward.
It’s important that you’re regularly analysing and updating your website’s performance to maintain a high ranking. Monthly audits are your key to removing the guesswork from website development, instead tailoring your SEO strategy to the current search landscape, guaranteeing regular progress.
SEO Content Writing Keyword Positioning
Content is where majority of our SEO efforts are focused, and SEO Copywriting is a super important part of that process. This involves any words on your website; product descriptions, landing pages, headings, monthly blogs and more.
In particular, publishing monthly blog posts is a crucial part of our SEO service because it allows us to target keywords — plus, Google loves new content. We explain this further in our article on SEO Blog Writing.
Our team has extensive copywriting experience in a wide range of industries. We’re passionate about crafting blog posts that not only resonate with your audience and align with your brand voice, but also rank highly on search engine results pages.
Local SEO Geographic Targeting
Have you ever noticed how Google seems to show you results for business in your immediate area?
Try it out. If you search the word ‘pizza delivery’ you’ll see websites for pizzerias nearby. If you were to make the same search another time in a different city or country, the list of results will automatically change to reflect your new location.
Therefore, if your business operates in a physical location, local SEO is key. This involves specific strategies for generating more traffic from consumers in your target area.
Link Building Inbound & Outbound Authority
Link Building is aimed at increasing the number (and quality) of links to your various webpages, which in turn increases the search engine rankings of those pages. This involves both incorporating links within your site, and earning them from other sources — known as backlinks or citations. To learn more about this, read SEMrush’s backlinking guide.
FAQ
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It takes one month to complete a full audit, and another month to fully implement the first phase of recommendations. So, you might start to see an increase in visitors and keyword ranking at the 3 month mark — however results are not instant.
SEO is a slow burn. With ongoing optimisation including regular audits, analysis, and edits, you’ll start seeing best results after 6 months.
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A great analogy is that SEO is like owning your traffic, whereas paid ads are only renting it. That is, organic SEO will keep delivering traffic to your website as long as you’re doing it regularly. A paid spot up the top of Google only lasts as long as you’re not out-bidded by someone else.
At the end of the day, your aim is to rank as highly as possible for as many keywords as possible. Ideally, you should be running paid search ads in the short term for select keywords, and using SEO strategies for high organic search traffic in the long run.
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E-Commerce SEO involves optimising an online store for search engine visibility.
The strategy is essentially the same as SEO for any other business, including performing keyword research, improving site structure, optimising content, and building backlinks.
Copywriting plays an important role in SEO for an online business, as a retailer’s website will need to feature category pages and product descriptions. Making sure these are written in line with SEO best practice is vital to having your products ranked higher than competitors.
This means it’s best to hire copywriters who are both SEO experts and experienced with writing e-commerce product descriptions. At Lure, we’re experts in both.