Sh*t Agencies Say
A SEGMENT WHERE WE CALL OUT THE NONSENSE THAT SOME AGENCIES THROW AT THEIR CLIENTS. AT LURE, WE BELIEVE IN TRANSPARENCY ABOVE ALL ELSE. WE’RE FRANK, WE’RE HONEST, AND WE PUT YOU FIRST.
Unlike the other guys, we don’t sugarcoat things, hide behind jargon, or push you into bigger retainers and budgets than your business actually needs. We’re happy to start small and grow from there. Our approach is straightforward: understand where you’re at, be upfront about what we think will make a difference, and make sure you’re getting genuine value from your investment. No big-agency spiel. No unnecessary upsells. Here’s the sh*t other agencies say that we don’t.
If we sound like a good fit, explore our services next.
“YOU NEED TO BE ON EVERY PLATFORM”
Not every social platform is going to be right for your business, and that’s okay. A good strategist will prioritise the platforms that make sense for your brand and its audience.
Beware agencies that are more concerned with upselling you on additional services than delivering results.
Even worse? Those agencies can sometimes use the same cookie-cutter approach for every platform they convince you to use. In reality, every app has its own unique features and conventions to take advantage of, and each one requires its own fully fledged strategy. That’s why quality always beats quantity; you’d rather execute a perfect strategy on one channel than half-baked strategies cross several.
“WE GUARANTEE PAGE 1 RANKING IN 3O DAYS”
If an agency promises overnight SEO success, it’s time to run. Achieving page one rankings involves consistent effort with ongoing optimisation and fresh content creation.
Quick fixes, like buying low-quality backlinks or overloading your pages with keywords, can trigger short-term results; but they’ll also put your site at risk of penalties from Google. That can mean losing all your progress.
The best agencies treat SEO as a long-term strategy with accumulative power, creating sustainable strategies that build authority and rankings over time. A good rule of thumb: if it sounds too good to be true, it probably is. We always tell clients that we see the best results from SEO in six months, and if they want quicker wins that Meta Ads are a better place to start.
“WE DO THE TECHNICAL SEO BUT NO CONTENT”
This one’s a classic. SEO isn’t just about fixing technical errors. It’s about regularly producing quality content that both resonates with your audience and makes search engine algorithms happy. So, when an SEO agency claims they can optimise your site without writing a single piece of content, you should be skeptical. They’re cutting corners and you’re essentially paying them to do a third of the work needed to optimise a website.
If your website is technically sound but lacks valuable content, it won’t rank well because search engines prioritise sites that (1) provide value to users and (2) are regularly updated.
Likewise, you can have the best content in the world, but if your website isn’t healthy on the back-end, your content won’t be seen by your target audience. Look for an agency that can handle both technical and content SEO.
“YOU NEED A BIGGER BUDGET FOR META ADS”
A bigger budget allows Meta to reach more people and gives us more room to test different audiences and creatives, which can lead to a higher volume of conversions. But this doesn’t automatically mean a better return; and it doesn’t mean that you can’t do amazing things with smaller budgets.
You can absolutely achieve strong results with a lower ad spend — in fact, that’s our speciality. We’re happy to start small, test what works and scale from there, rather than pushing more budget into a campaign for the sake of it.
As performance improves and we identify opportunities to grow, we can gradually increase spend while keeping a close eye on return. And because our management fees increase alongside your ad spend, we have no interest in recommending a bigger budget unless we genuinely believe it makes sense for your business. You can learn more about our Meta Ads service here.